Macy’s Round Up at the Register Campaign Has Begun! 

For the fourth consecutive year, Macy’s is partnering with NAMI for the Back to School Round Up at the Register campaign!

We’re thrilled to be joined in this partnership by Reading Is Fundamental whose mission to enhance childhood literacy aligns with our focus on youth mental health. This year’s Macy’s campaign aims to help young people build confidence and develop lifelong skills in reading and mental well-being.  

The 2025 campaign is also longer this year, offering us more opportunities to encourage our community to support youth well-being and literacy! Running one month longer, this year’s campaign will be held from July 1 through September 14.  

NAMI National is asking you to join in this campaign in three key ways: 

1. Connect with your local Macy’s and join them for one of their morning team Rallies (internal store meeting prior to opening). Learn more about this ask from this info sheet.
2. Learn about the upcoming Macy’s grant application process on the YYA Minigrants NAMInet page.
3. Promote this campaign on your NAMI’s social media channels, as well as on your personal social media accounts if you are comfortable doing so. Please share NAMI National posts about this campaign, and feel free to create your own posts using the social media graphics below. You can find NAMI National’s social media pages here: Facebook, X (formerly Twitter), Instagram, TikTok, Threads, and LinkedIn.

Social Graphics

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Sample Caption

Join us in supporting childhood literacy and youth mental health! NAMI has teamed up with @Macys to make a difference. From July 1 through September 14, Macy’s customers can round up at the register to support NAMI and Reading Is Fundamental. Let’s help our youth develop strong minds and bright futures. Learn more at nami.org/MissionEveryOne

 

Download All Macy's Social Graphics